E-commerce has become one of the most popular ways for a business to sell goods and services. Consumers now use e-commerce platforms to buy everything from coffee beans to Frontier bundle packages. BigCommerce.com found that 83 percent of US consumers purchased from Amazon in the last 6 months. Similarly, eMarketer found that Amazon was responsible for 49 percent of total online trade in the US.
E-commerce retail sales amounted to $2.8 trillion last year, according to a Statista report. The online retail industry is growing further still. Market analyzers expect online retail sales to reach $4.8 trillion, by 2021. With so much industry potential, it’s clear why businesses are moving towards e-commerce.
Because of the large number of suppliers, there is extreme competition in the e-commerce industry. Businesses have to find innovative ways to use their platforms to get results. To this effect, many tools are available to help gain the most out of your platform.
10 E-Commerce Tools Vital for the Success of Your Platform
Using these tools is only effective when you are able to do something constructive with the results. These tools are designed to automate the collection and analysis of data. The only way to increase your e-commerce results is by using this data to develop good strategies. Logic dictates that your plans and strategies can only be as good as your data and analysis. These tools can help you collect the most useful data and provide trust-worthy analysis.
Here are 10 tools you can use to create your winning e-commerce strategies:
- Exit Bee
- Google Keyword Planner
- Google Mobile-Friendly Test
- Essay Geeks
- Moz’s Open Site Explorer
#1. Exit Bee
Exit Bee is one of the most promising conversion rate optimizers available in the market right now. It can track the behavior of the visitors on your platform. It uses an advanced set of algorithms to predict the bounce rate for your platform. In addition to collecting this data and offering you an analysis, it does have one other function. It can detect the cursor (mouse pointer) movement of a visitor. If they are about to exit the page, it can release instant pop-ups. These pop-ups could be a special discount, offered if the visitor completes their transaction.
The most efficient way to promote your platform is through social media. Using Buffer can help you manage all your social media. What it does is configures all your social media accounts into one, easy to use, dashboard. From here you can create and schedule all your content across all social media platforms.
#3. Google Keyword Planner
Google offers some great tools for businesses trying to increase their online presence. The Keyword Planner is a free tool that you can use to perform keyword searches for SEO purposes. Using this tool you can decide which keywords to optimize for to get the most out of your search engine optimization.
#4. Google Mobile-Friendly Test
More consumers are using their smartphones as their primary internet device. This means, if your platform is not optimized for mobile views, you are missing a huge customer base. Google’s Mobile-Friendly test analyses how well your website performs on mobile devices. It also tells you how you can improve your website for better mobile views
VWO is an A/B testing software that can let you change some of your website attributes. By testing different image options, headlines and even call to action buttons, you can see what works best. The tool also gives you some feedback as to what works best. By compiling data from VWO with your analysis, you can understand how to optimize for your desired customers.
Linking pages together makes for better user experience. The Bitly tool makes your desired link shorter and provides terrific tracking and analysis.
One of the most effective ways to market your e-commerce business is through emails. MailChimp is one of the leading email marketing tools available in the market. It offers many features for easy usage and is an effective tool to further your marketing efforts.
#8. Essay Geeks
A common mistake is to think that e-commerce platforms should focus on sales alone. Your e-commerce platform should do more than just sales. By adding valuable content to your platform, you can make it more appealing to visitors. Essay Geeks develops creative content that you can use for your platform. By outsourcing content creation, you can save time, money, and increase your credibility with visitors.
For any e-commerce platform, speed is very important. Consumers demand that their platforms of choice are quick to load pages. GTmetrix is one of the best speed analysis tools that you can use. Once you have identified the elements slowing your platform down, you can fix them.
#10. Moz’s Open Site Explorer
If you want to have a technically fit platform, Moz’s Open Site Explorer is the perfect tool. It analyzes damaged links on your platform that you can remove. It can also identify issues with your anchor texts and backlinks to improve your platform performance.
The popularity of e-commerce platforms is on the rise. Many businesses are developing platforms to cater to a new market trend. Even service providers are offering online sales for things like Frontier FiOS packages. This trend is unlikely to fade away in the near future. Many platforms are addressing the security risks involved in online transactions. By experimenting with blockchain technology, most platforms are exterminating transaction risks.