Time and time again, industry insiders start to panic and claim that email marketing is dead. It’s getting harder and harder to reach consumers in their inbox, thanks to sophisticated spam filters and the prevalence of social media.
Are people even paying attention to email anymore? The answer is yes. But companies are having to become more sophisticated and much smarter in their approach. This is why having a great email marketing solution is so important.
No matter what your budget or your experience level when it comes to email marketing, there is a solution out there for you. Here are 10 of the top email marketing solutions listed in order from least to most expensive. There’s bound to be something on this list that can help you increase your email marketing response.
If you’re a small business or startup without a lot of marketing expertise, think of MailChimp as your “starter” email platform solution.
MailChimp provides a free basic subscription plan that allows you to send up to 12,000 emails each month. Features include an easy drag-and-drop email creator, hundreds of pre-designed templates, list signup forms, basic segmentation, and tracking and analytics.
With seamless integration for WordPress, Shopify, WooCommerce, and more, MailChimp is currently the largest marketing automation platform in the world.
Pricing: Free for Basic Plan
Benchmark is another email marketing tool designed for beginners. With over 200 templates to choose from and a user-friendly interface, it’s easy to create emails, sign-up lists and autoresponders.
Benchmark features an “Inbox Checker” that works to make sure your emails render correctly across all different types of devices and operating systems. You can test out different subject lines to see how they perform with the built-in A/B testing capability.
You can also use the Benchmark mobile app to manage and stay up-to-date on all your email activity 24/7.
Pricing: Free for basic plan
iContact is an email marketing solution that provides a bit more functionality and customer support for a very affordable price.
Manage lists, create emails, set up autoresponders and more. Built-in reporting capabilities allow you to easily track campaign performance. You can even manage your social media posts scheduling as well.
One of the great things about iContact (aside from its affordability) is that it offers assistance via phone, email or chat whenever you have a question or a problem.
Pricing: Starts at $14 per month
AWeber is a more sophisticated email marketing platform geared towards professional marketers.
Set up personalized emails and responders and create an automated workflow to target prospects at certain times. Reporting and analytics features display previous prospect behavior and purchases.
AWeber integrates with popular solutions including Salesforce, WordPress and PayPal.
Pricing: Starts at $19 per month
5. Constant Contact
As one of the original email marketing solutions, Constant Contact is very popular among small businesses and startups.
Constant Contact makes it easy to create sign-up forms, manage contacts and email lists, and choose from a variety of pre-designed templates. You can even use basic segmentation to certain groups in order to target your messaging. Need a stock image? The built-in image library lets you search for both free and paid images.
There is no limit on the amount of emails you can send each month, but the basic subscription limits your subscribers to 500. Constant Contact offers a 60-Day free trial, which gives you plenty of time to really see how it might work for your organization.
Pricing: Starts at $20 per month
InfusionSoft is another automated marketing solution that has been around for a long time. In addition to its email marketing capabilities, InfusionSoft offers small businesses a more advanced CRM platform than MailChimp and Constant Contact.
With customizable dashboards and lead-scoring capabilities, InfusionSoft is the small to medium-sized business version of Salesforce, offering similar functionality without the hefty price tag.
If you’re not quite ready to make the investment in Salesforce but need a good CRM, InfusionSoft is probably the right choice.
Pricing: Starts at $70 per month
Litmus is not actually an email marketing solution, but it is a highly useful tool that marketers can use to test email templates and deliverability.
With Litmus, you can check to see what your email will look like on different types of web browsers and mobile devices. You can also get all kinds of analytics, including email opens and how much time a user spent looking at an email. You can even see if they forwarded it or printed it as well.
While a lot of email marketing solutions have a similar feature for you to preview your template on different types of devices, none offer as many options as Litmus.
Pricing: The basic subscription for Litmus starts at $79 per month.
Hubspot is known as the #1 inbound marketing solution in the world. It helps companies convert website visitors into paying customers and is one of the most popular marketing automation tools on the market.
Hubspot provides email marketing tools, customer relationship management, and social media automation. You can access over 2,000 pre-designed templates for any type of marketing outreach.
With unmatched analytics, customer support, and probably the best marketing blog and content on the internet, Hubspot continues to dominate the space when it comes to automated marketing for SMBs and enterprise organizations.
Pricing: Starts at $200 per month
Marketo is another one of the most popular automated marketing solutions currently on the market. It offers advanced features such as detailed lead scoring, segmentation, and web-tracking.
Marketo was built to scale and provides seamless integration with Salesforce and other popular CRMs. You can use it to schedule events, webinars, and other types of marketing events and track responses and provide automated follow-ups.
With Marketo’s segmentation capabilities, you can automate different content blocks to go to targeted leads based on their preferences in order to personalize each message. There is also a built-in testing process that will help you determine which subject lines will get the most response.
Pricing: Starts at $895 per month
If you’re an enterprise business that is currently using Salesforce for your CRM system and you’re looking for a marketing automation tool that will integrate well, look no further than Pardot.
Pardot is actually owned by Salesforce, so naturally, it is the recommended marketing solution for current Salesforce clients. It provides email marketing, customer relationship management, social media marketing, landing page development and lead scoring capabilities.
All activity that takes place in Pardot, such as email opens, landing page activity, and more, is automatically updated in Salesforce, which means you don’t have to worry about duplicates or other types of integration problems.
Pricing: Starts at $1,000 per month
Remember, email marketing is not dead, and it’s not going away anytime soon. When combined with other types of marketing including social media, search engine optimization, and search engine marketing, email still has the power to get results.
Having some type of automated system that can tie all of these types of activity together and provide you with insights as to what works and what doesn’t is key to your overall marketing success.