So, you have started your business, now comes one of the most difficult steps, i.e., to promote it. Without marketing and promotion, how would anyone find out about your business?
Even if you are making a world-class product or providing the best service in your industry you cannot grow without taking your business in front of the world.
Promoting your business is sometimes quite difficult when you have just started out and you don’t have a huge budget. Sometimes you have to fight against big companies with huge budgets to get people’s attention.
So, without further wasting time let’s dive in ways to promote your business in modern society.
- Get A Website For Your Business:
Getting a website for your business is one of the most important steps in these modern times. Everyone is hooked to their devices whether it is mobile, tablets, computer screen or smart TVs.
Product search has completely changed over the decade. Nowadays people first search and find out more about a product on their devices before trying it.
So, it is imperative that you have a website for your business. You should hire professional designers if you want to make an impression.
- Build a microsite for your business:
You can build a microsite which is related to the specific product or service that you’re offering.
Things to keep in mind before building a microsite are:
- It should be around 1-5 pages
- It should be an extension of your main Website
There is a debate going around the SEO (Search Engine Optimization) and Digital Marketers whether microsites are good for your business.
Most of them are suggesting against the use of microsites.
So, I would recommend you to take the advice of your Digital Marketer before using this option.
- Use Google AdWords for promotion
With people going to Google to search for everything, you can use it’s paid service to promote your website.
It is a fast method by which you can get to the SERP(Search Engine Results Page) result when anyone is trying to search for the keywords that you are bidding for.
You should consult a good Digital Marketer to use this process. If you are not aware of it’s working then you should do some research and reading to get some idea.
Google AdWords gives you different types of options to promote your business:
In the text ads, your business will be shown to Google searchers whenever anyone types a word which you are promoting.
Your business will be above the organic search results. Google uses many factors to show the results so, you should always hire a good professional Digital Marketer for your business promotion.
The display ads are shown on other websites and social media platforms in the form of banner ads, images, audio, and video formats.
It is a fast method to reach your potential product buyers.
- Smart Programmatic Advertising:
This is one of the most innovative marketing methods which is catching up fast. This process works on the location of the user.
If a person is near your business location then they would be shown your business ads on their smart device.
This method of advertising works in real time.
SEO(Search Engine Optimization) is a method of increasing your website’s rank in search engine results.
You want to be on top of the search result for your targeted keywords.
This is a slightly slow process when compared to Google AdWords or any other type of paid advertisement.
But, studies have shown that in the long run, it gives you richer results as most people believe in organic results as compared to the paid results.
If your budget permits then you can hire a Digital Agency or a freelance expert.
- Enlist your business on Google Maps:
You should use the free service by Google to enlist your business on Google Maps.
It is a good way to promote your business locally. Whenever anyone types in a query related to your business in the Google Maps they would be shown the location of your business.
This method also works on the location of the user.
You can also enlist your business in Bing Maps.
- Email Marketing:
It is one of the oldest methods of digital marketing. In this process, emails are sent to potential customers explaining them benefits of your product and services.
In today’s modern world when chatbots, artificial intelligence and new methods of marketing are coming up regularly people think that email marketing is dead.
But, according to a new study of 2019 email marketing is among the top marketing method to reach your potential customers.
It is a method which provides the most return on investments. So, get a good writer explaining about your product or business in powerful words and start sending out emails.
Please check out the rules for sending out unsolicited emails in your country. Some countries have made it illegal to send these unsolicited emails.
- Online Directories:
The world is moving towards digital or I should say that most have already moved towards digital platforms.
Users search for the business/ product on search engines or online directories. So, you should enlist your business on online directories.
There are many online directories which exist. You should get enlisted on them according to your niche.
Some of them are free while others are paid.
- Ebooks and White Papers:
White Papers are a description which is written by experts explaining your product or business.
It is written with the intent to fully explain about your business to the user. It helps the user to understand your product and make a decision (hopefully a positive one).
Ebooks are books which are written in digital format. It can be read on smart devices and computers.
Hire some good experts to write about your product and business. It will pay you rich dividends.
Blogging is a method to increase the awareness about your product, business and website traffic.
It is all in one method to get your website and business across your customers.
The language can be formal or informal depending upon your customers.
Anyone can write a blog if you can type on a keyword. But, if you want, you can take the help of professionals.
Blogging can be used everywhere from brand awareness to final buying depending upon the buyer’s cycle.
- Facebook Page
In this age of social media, you should always build a Facebook page for your business.
It is quite important for your brand building and product awareness. It helps to put your business on the map.
The Facebook business page helps you to direct traffic to your website. With 2.27 billion monthly users this platform is a must for your business.
You can also run paid ads to reach your buyers.
This is the largest social media platform for professionals. If you want to reach your potential customers then this a must.
Besides increasing traffic to your website it will help you to establish your business and brand image.
Here, you can share all the information about your products and business.
You can also run paid ads on LinkedIn to reach your potential buyers.
- Twitter and other social media platform:
You can do some testing on Twitter and other popular social media platforms.
You can conduct an experiment to find out which platform has got the most active users for your product.
With so many social media platform to choose from you should concentrate all your efforts on the platform which has the most users for your business niche.
- Contribute to forums and answer questions on groups:
You can also contribute to social media forums and contribute to a discussion.
In addition, you can also answer questions on other platforms.
It will help you to build your brand image and reach to the masses. By solving problems by answering questions you’re growing your image in buyer’s mind.