While you are all set to start off your Chinese food takeaway business, have you thought about being creative and smart with your packaging? Customers these days surely rate a business based on the kind of product it sells. But they are more interested in noticing small yet significant things like product packaging, service time, etc. So just ensuring that the dishes that you would be serving are flavorsome is not enough to get customers back for more. You need to put in thought and effort into making your custom Chinese takeout boxes interesting as well. How? Here are a few tips!
Use an Original and Inspiring Design
The logo and tagline of your packaging would tell volumes about the kind of business you are, so be original and inspiring. Choose something that is different but it should complement your business idea. Usually, dragon and other symbols are preferred for Chinese food outlets, as it symbolizes Chinese culture. But you can think out of the box and come up with something invigorating and innovative. Not only the artwork, but the box style for your Chinese takeout packaging should also be distinctive from others.
Brand Promotion through Custom Chinese Takeout Boxes
For any new business, it is important to build a unique brand identity. You can shrewdly use your product packaging for this purpose. Have details like your business’ concept, a little detail of your recipe and ingredients and how your cuisine is different on your boxes. You can use your Chinese takeout box packaging for building trust with your customers. For instance, if you have a certain signature dish that no one else is selling in the town, sharing its details would work wonders for your business. Be interactive with your packaging’s text so that people feel inclined into knowing more about you.
Being Consistent with the Quality of Packaging
As mentioned earlier, customers are very sensitive on picking up signs and building their perception about businesses on little things. Not only the quality of your product but packaging matters as well. If you put in effort making sure that the same freshness and flavor is served every time a customer chooses your business, do the same for your custom packaging. The quality of your custom printed Chinese takeout boxes should remain consistent. Choose a professional printing service provider to ensure this concern is taken care of.
Your Chinese Takeout Box should have Vital Details
Try answering your customers’ questions through your product packaging. You can cost-effectively use your custom boxes for sharing the most sought after information. Have a thorough overview of what kind of questions related to your food and brand could be asked, if not all your packaging should be able to answer all the basic ones. This would make your new business a credible one and people would be compelled into ordering more from you for taking care of their convenience.
Don’t miss out on the elements of handling and safe delivery while getting your Chinese takeout boxes printed. Choose a box layout that keeps the food warm and fresh for a longer time period. Prefer a box style and stock that is sustainable and user-friendly, you can ask your printer to provide you pertinent options. Get 2/3 samples printed before ordering in bulk.
Don’t Over Design Your Chinese Take Out Boxes
Some product designs require complex packaging solutions. Others don’t. Sure, it’s not easy to shy away from this temptation. But it’s important that you must recognize the situation you are in and try to find a solution that can be embraced without any hassle. So, don’t overdesign your bespoke Chinese takeout boxes. Why?
When you strive to make your packing box more unique or eye-catching, some business owners end up over-complicating the design. There are times when such products manage to fly off the shelf quickly, but they do little to reinforce brand awareness. Thus, it’s important that one shouldn’t get carried away with embellishing their packaging design.
That said, one shouldn’t miss out on the elements of handling and safe delivery while getting your Chinese takeout boxes printed. Choose a box layout that keeps the food warm and fresh for a longer time period. Prefer a box style and stock that is sustainable and user-friendly, you can ask your printer to provide you pertinent options. Get 2/3 samples printed before ordering in bulk.
If not, you can always ask your printing company to provide you digital proofing, so at least have an idea how your Chinese takeout boxes will look.